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Make it timely, make
it relevant, make it personal.
 Establish relationships with each of your customers and prospects
by using 1:1 marketing techniques. Use
information about your prospects and customers to attract them to your
offer. Make them feel like an
individual by designing your offer around the data you know about them. Cross-sell and up-sell by using their
history. Switch out images and text to make each document personalized to the
interests of the recipient
RBO has a unique approach to designing personalized
communications. We listen first! What
is your objective? What are your pain points? Where do you want to go today?
What do your customers want? What do we know about the demographics and
psychographics of your customers?
Contact us to learn the nine secret tips for variable data
marketing and you will see your response rates go through the roof. 
How to measure the value of a
document |
Traditional |
1:1 Personalization |
(Savings)/Gain using 1:1 Personalization |
| Mailing pieces |
50000 |
25000 |
(25,000) |
| Cost Per Document (includes postage) |
$0.40 |
$0.65 |
63% |
| Postage Spend (.33) |
$16500 |
$8250 |
($8250) |
| Response Rate |
0.75% |
4% |
3.25% |
| # of Respondents |
375 |
1000 |
166% |
| Average Customer Spend |
$500 |
$500 |
Same |
| Net Income Rate |
5% |
5% |
Same |
| Total $$ Profit |
$9,375 |
$25,000 |
$15,625 |
| |
|
|
|
| Net Gain |
$9,375 |
$25,000 |
154% |
| Value of Document |
$0.19 |
$1.00 |
409% |
Why would anyone spend $.40 per document to get back $.19 in return value of document?
Use 1:1 marketing to get back $1.00!
Personalized URLs (pURLs)
Drive increased response rates with Personalized URLs- Print a unique, individualized web address on each piece of direct mail
- Landing page graphics tie in with direct mail campaign
- Response and tracking metrics automatically generated when responders log on
- Marries the power of digital print with the power of the Internet
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