Q & A: Why Reputation is Everything

Knowing your why is one of the surest ways to avoid burnout. Relationships in the workplace help build on the ability to read and improve your emotional intelligence and predict the impact of actions. Contemporary leadership in a world of speed, innovation, robotics and machine learning is one that focuses on serving the team. Words are not enough. It takes action. Consistent action.

Creating Difference

Do you remember the four Ps of marketing? Product, Place, Price and Promotion were all important tenets of marketing at the time of their creation; but that’s just the thing—they were created half a century ago. Reaching as many people as possible makes sense in theory, but when you’re not connecting with any specific person, you lose out to the brands that prioritize meaningful customer connections.

Q & A: Psychology of Consumer Behavior

Q & A: Psychology of Consumer Behavior

Consumers are inundated with messages from businesses both online and offline today. As a result, it’s more important than ever to build emotional connections between consumers and your brand. To stand out from the crowd, learn marketing and business first and tools second. 

Recharge Your Brand

Recharge Your Brand

Solomon examines how today’s postmodern revolution requires marketers to revisit the walls they’ve erected over many years—an effort he says is not an easy thing to do. When you get to the point of recharging your brand, remember that people don’t buy brands because of what they do, they buy them because of what they mean.

Diving into the Depths of the Unknown: Going Dark

Diving into the Depths of the Unknown: Going Dark

So, what is dark social? It’s unknown. It’s scary. If you’re not familiar with the term, “dark social” conjures images of shady individuals wading through the black market of social media buying and creating followers (bots) and cheating the social system. To measure brand sentiment, it’s all about using social media to listen to your audience. Your competitors. Your potential leads. 

Experimental Cravings

Customer experience (CX) matters to the best organizations. They appoint CX leaders and invest in measuring their CX effectiveness. While selling may seem like second nature to many of us, it may no longer be required. Young people want what they want when they want it, and they have little patience for anything less than immediate service.