Knowing your why is one of the surest ways to avoid burnout. Relationships in the workplace help build on the ability to read and improve your emotional intelligence and predict the impact of actions. Contemporary leadership in a world of speed, innovation, robotics and machine learning is one that focuses on serving the team. Words are not enough. It takes action. Consistent action.
Do you remember the four Ps of marketing? Product, Place, Price and Promotion were all important tenets of marketing at the time of their creation; but that’s just the thing—they were created half a century ago. Reaching as many people as possible makes sense in theory, but when you’re not connecting with any specific person, you lose out to the brands that prioritize meaningful customer connections.
Today’s buyers trust unbiased reviews from people who are most like them. By examining a situation from an unbiased viewpoint, you can examine how you are reaching into your community to build your brand’s reputation.
Solomon examines how today’s postmodern revolution requires marketers to revisit the walls they’ve erected over many years—an effort he says is not an easy thing to do. When you get to the point of recharging your brand, remember that people don’t buy brands because of what they do, they buy them because of what they mean.
So, what is dark social? It’s unknown. It’s scary. If you’re not familiar with the term, “dark social” conjures images of shady individuals wading through the black market of social media buying and creating followers (bots) and cheating the social system. To measure brand sentiment, it’s all about using social media to listen to your audience. Your competitors. Your potential leads.
Customer experience (CX) matters to the best organizations. They appoint CX leaders and invest in measuring their CX effectiveness. While selling may seem like second nature to many of us, it may no longer be required. Young people want what they want when they want it, and they have little patience for anything less than immediate service.
Gen Z truly values in-person communications. You’re talking to a generation that has been able to customize every aspect of its life, whether that be through a shopping experience on Amazon or the identities we create on Nike Id.