Knowing your why is one of the surest ways to avoid burnout. Relationships in the workplace help build on the ability to read and improve your emotional intelligence and predict the impact of actions. Contemporary leadership in a world of speed, innovation, robotics and machine learning is one that focuses on serving the team. Words are not enough. It takes action. Consistent action.
Do you remember the four Ps of marketing? Product, Place, Price and Promotion were all important tenets of marketing at the time of their creation; but that’s just the thing—they were created half a century ago. Reaching as many people as possible makes sense in theory, but when you’re not connecting with any specific person, you lose out to the brands that prioritize meaningful customer connections.
Today’s buyers trust unbiased reviews from people who are most like them. By examining a situation from an unbiased viewpoint, you can examine how you are reaching into your community to build your brand’s reputation.