"Tunnel Work"

Tunnel Work

While working closely with one of its larger direct marketing clients to build a database for its catalog business, Marketsmith was gathering data from multiple sources. The well included orders for some of its client’s products on Amazon, its own information and other retailers. The next step was to segment all of the information. As Marketsmith was creating the database, the client asked if it was possible to drive more volume by simply sending everyone new to the database a new catalog.

Simple, right?