Conversions

Diving into the Depths of the Unknown: Going Dark

Diving into the Depths of the Unknown: Going Dark

So, what is dark social? It’s unknown. It’s scary. If you’re not familiar with the term, “dark social” conjures images of shady individuals wading through the black market of social media buying and creating followers (bots) and cheating the social system. To measure brand sentiment, it’s all about using social media to listen to your audience. Your competitors. Your potential leads.