Today’s buyers trust unbiased reviews from people who are most like them. By examining a situation from an unbiased viewpoint, you can examine how you are reaching into your community to build your brand’s reputation.
Customer experience (CX) matters to the best organizations. They appoint CX leaders and invest in measuring their CX effectiveness. While selling may seem like second nature to many of us, it may no longer be required. Young people want what they want when they want it, and they have little patience for anything less than immediate service.