Strategy

Creating Difference

Do you remember the four Ps of marketing? Product, Place, Price and Promotion were all important tenets of marketing at the time of their creation; but that’s just the thing—they were created half a century ago. Reaching as many people as possible makes sense in theory, but when you’re not connecting with any specific person, you lose out to the brands that prioritize meaningful customer connections.

Q & A: Psychology of Consumer Behavior

Q & A: Psychology of Consumer Behavior

Consumers are inundated with messages from businesses both online and offline today. As a result, it’s more important than ever to build emotional connections between consumers and your brand. To stand out from the crowd, learn marketing and business first and tools second. 

Recharge Your Brand

Recharge Your Brand

Solomon examines how today’s postmodern revolution requires marketers to revisit the walls they’ve erected over many years—an effort he says is not an easy thing to do. When you get to the point of recharging your brand, remember that people don’t buy brands because of what they do, they buy them because of what they mean.