Sustainable Success

Creating Difference

Do you remember the four Ps of marketing? Product, Place, Price and Promotion were all important tenets of marketing at the time of their creation; but that’s just the thing—they were created half a century ago. Reaching as many people as possible makes sense in theory, but when you’re not connecting with any specific person, you lose out to the brands that prioritize meaningful customer connections.

Q&A: Define what sales will look like in 2018

Q&A: Define what sales will look like in 2018

Salesforce uses it. So do Facebook and GE. Design Thinking is the customer-centric innovation process that can transform how you sell. Creating relationships in order to sell something is shallow and will compromise your deal size. Make a genuine connection.