advertising

Personification

Now that consumers are fully tethered to social media and the internet with their buying habits, it’s time for brands to relax with their sales megaphones. Sellers have to tone down their sales talk and become skilled listeners engaged in a two-way conversation with the consumer. The brand has to understand why the consumer buys from them.  That communication forms the platform for the buying persona.

Orchestrating Business

Orchestrating Business

by Michael J. Pallerino

Depending on where – and how deep –you look, the information is right in front of you. Consumers are exposed to ad messages every 2.7 seconds. They are hit with up to 10,000 brand messages a day and switch between screens at least 21 times an hour. Brands keep investing in interruptions and the audience keeps running away. Consumers want immersive content and tools that fight friction. They have the power to ignore traditional messages. Brands have to get that back.