business

Onboard: Consensus as Competitive Advantage

Amanda Setili remembers it as a teaching moment. After a string of strong revenue growth inexplicably began to plateau, her company’s sales and marketing teams were working amid a deadlocked, awkward silence. Nothing either team did seemed to be able to revive the once robust numbers. “Diversity of thought and varying backgrounds of individuals is important. Different approaches to looking at problems and problem solving give you a wide variety of ideas and opinions for getting to yes. When everyone is aligned around your vision, mission and values, you’re pulling in the same winning direction. That’s a lot of power and a competitive advantage that’s not easily duplicated.”

Intimacy Doesn't Scale

Intimacy Doesn't Scale

In his alter ego as The Workplace Therapist, Brandon Smith has had more than his fair share of conversations about the interactions people have with each other – both internally and externally. The challenge is what Smith calls the “curse of the choice.” Technology has provided access to many products and options, leading consumers to seek brands and people they like and trust. “We want and need trusted advisors in our lives.”

Q&A: Disrupting the Norm

Their beginnings were about as humble as it gets. Sunny Bonnell and Ashleigh Hansberger were in the early 20s. Young entrepreneurs with $250 in their collective bank account and big dreams of making a difference in the work they created. It was 2005, in a tiny 14x14 room in an industrial warehouse, where Bonnell and Hansberger kicked into motion the vision that eventually would become Motto. Today, Motto is a passionate team of strategists, writers, designers and developers that have gained a reputation of disruptors with a penchant for winning. Bonnell and Hansberger’s insights can be found across such leading thought leaders as Forbes, Entrepreneur, The Wall Street Journal, The Huffington Post, CNBC, and scores of others. We caught up with them to get their take on how to become a world-class disruptor.

Orchestrating Business

Orchestrating Business

by Michael J. Pallerino

Depending on where – and how deep –you look, the information is right in front of you. Consumers are exposed to ad messages every 2.7 seconds. They are hit with up to 10,000 brand messages a day and switch between screens at least 21 times an hour. Brands keep investing in interruptions and the audience keeps running away. Consumers want immersive content and tools that fight friction. They have the power to ignore traditional messages. Brands have to get that back.