data

Orchestrating Business

Orchestrating Business

by Michael J. Pallerino

Depending on where – and how deep –you look, the information is right in front of you. Consumers are exposed to ad messages every 2.7 seconds. They are hit with up to 10,000 brand messages a day and switch between screens at least 21 times an hour. Brands keep investing in interruptions and the audience keeps running away. Consumers want immersive content and tools that fight friction. They have the power to ignore traditional messages. Brands have to get that back.

In Perfect Harmony

by Charles Lunan

A few years ago, it was common for the retail sales force at MillerCoors to spend their Sundays pulling data from up to eight different Excel spreadsheets to build reports for their weekly sales visits. 

Convinced it could boost sales if it could find a better way of sharing its insights with retailers, MillerCoors partnered with Tableau Software to roll out cloud-based analytics tools to its sales force.