information

The Human Age

The truth is out there. Maybe that’s why global brands have invested billions of dollars in digital platforms over the last decade in a bid to keep up with the rising demands for transparency. And the demands – as well as the budgets – continue to increase. Zepeda says your customers will give you access to other tangential needs and problems that they want you to solve. “You will go beyond your original box, and partner with your customers in innovative and co-created ways.”

Orchestrating Business

Orchestrating Business

by Michael J. Pallerino

Depending on where – and how deep –you look, the information is right in front of you. Consumers are exposed to ad messages every 2.7 seconds. They are hit with up to 10,000 brand messages a day and switch between screens at least 21 times an hour. Brands keep investing in interruptions and the audience keeps running away. Consumers want immersive content and tools that fight friction. They have the power to ignore traditional messages. Brands have to get that back.