The key is in the timing, right? If you knew the precise time to do something, you could simplify your ability to identify and take advantage of the opportunity placed in front of you. The timing of whatever you do matters significantly to your productivity, your creativity and your overall well-being.
Andy Slipher believes that the secret to success in marketing – or anything, really – is in the steps that you take. Keep in step with your customers and one step ahead of your competitors and you’ll be able to strategically see the playing field spread out in front of you. That’s the approach he drills into his clients, which include the likes of Coca-Cola, Verizon Wireless, Procter & Gamble, Jimmy Dean Foods, Honda Motor Company, Travelers Insurance, and scores of others. The founder of Slipher Marketing says the process is all about removing distractions and then making pivotal choices. In the end, what matters are your customer, the challenge, and the potential to be compelled by an explicit promise. We sat down with the author of the forthcoming book, “The Big How: Where Strategy Meets Success,” to get his take on what today’s consumers are really looking for.
Amanda Setili remembers it as a teaching moment. After a string of strong revenue growth inexplicably began to plateau, her company’s sales and marketing teams were working amid a deadlocked, awkward silence. Nothing either team did seemed to be able to revive the once robust numbers. “Diversity of thought and varying backgrounds of individuals is important. Different approaches to looking at problems and problem solving give you a wide variety of ideas and opinions for getting to yes. When everyone is aligned around your vision, mission and values, you’re pulling in the same winning direction. That’s a lot of power and a competitive advantage that’s not easily duplicated.”
Their beginnings were about as humble as it gets. Sunny Bonnell and Ashleigh Hansberger were in the early 20s. Young entrepreneurs with $250 in their collective bank account and big dreams of making a difference in the work they created. It was 2005, in a tiny 14x14 room in an industrial warehouse, where Bonnell and Hansberger kicked into motion the vision that eventually would become Motto. Today, Motto is a passionate team of strategists, writers, designers and developers that have gained a reputation of disruptors with a penchant for winning. Bonnell and Hansberger’s insights can be found across such leading thought leaders as Forbes, Entrepreneur, The Wall Street Journal, The Huffington Post, CNBC, and scores of others. We caught up with them to get their take on how to become a world-class disruptor.
by Charles D. Lunan
Ever notice how people express their experience through touch? They’ll say they’ve had “a rough day” or received “a lukewarm reception” or encountered a “sticky situation.” Or maybe their day went “as smooth as silk.” Given the human brain’s remarkable plasticity, it’s hard to define the future. After all, as Eagleman points out, reading and writing on paper are not innate skills. Every individual has to learn those skills from scratch and in the process they are rewiring their brains. That means that touch may slip in the hierarchy of senses that influence future generations’ perception of reality.
with Tom Dougherty
Branding thought leader Tom Dougherty on the emotional side of customer engagement. Today, as the president and CEO of Stealing Share (www.stealingshare.com), he arms his clients with the tools they need to win.