Andy Slipher believes that the secret to success in marketing – or anything, really – is in the steps that you take. Keep in step with your customers and one step ahead of your competitors and you’ll be able to strategically see the playing field spread out in front of you. That’s the approach he drills into his clients, which include the likes of Coca-Cola, Verizon Wireless, Procter & Gamble, Jimmy Dean Foods, Honda Motor Company, Travelers Insurance, and scores of others. The founder of Slipher Marketing says the process is all about removing distractions and then making pivotal choices. In the end, what matters are your customer, the challenge, and the potential to be compelled by an explicit promise. We sat down with the author of the forthcoming book, “The Big How: Where Strategy Meets Success,” to get his take on what today’s consumers are really looking for.
Martin Lindstrom has seen human tendencies close up and devoted countless hours to studying them. What he has discovered is that our desires manifest themselves in hundreds of ways each day, from the computer passwords we choose, to where we place refrigerator magnets, and the way in which we take selfies or use emojis. In his book, “Small Data: The Tiny Clues That Uncover Huge Trends,” the bestselling author and noted branding expert reveals how these intricate pieces of information can decipher what reams of big data cannot – how unmet human desires can unlock the next brand breakthrough. The man who Time Magazine once listed as one of the “Top 100 Most Influential People in the World” has been called a modern day Sherlock Holmes. We sat down with him to get his take what today’s consumers are really looking for.
with Pete Hayes
The list of Pete Hayes’ accomplishments is as diverse as it is long. That’s easy to see when you look at the list of companies and marketplaces that he has worked in over the years. Before he founded the Chief Outsiders, Hayes worked on the marketing side of firms with client lists including the likes of Dell, Motorola, 3M and IBM, to name a few. Today, Chief Outsiders is one of the country’s foremost strategic growth implementation firms, which provides outsourced CMO services by fractional or part time CMOs.
By Michael J. Pallerino
You might want to sit down for this. In its “Future of Jobs” report, the World Economic Forum predicts that 5 million jobs will be lost before 2020, as artificial intelligence, robotics, nanotechnology and other socio-economic factors replace the need for human workers. Employers facing a talent shortage need to develop new recruiting methods and be willing to provide necessary additional training to new hires.