team

Tunnel Work

While working closely with one of its larger direct marketing clients to build a database for its catalog business, Marketsmith was gathering data from multiple sources. The well included orders for some of its client’s products on Amazon, its own information and other retailers. The next step was to segment all of the information. As Marketsmith was creating the database, the client asked if it was possible to drive more volume by simply sending everyone new to the database a new catalog.

Simple, right?

Onboard: Consensus as Competitive Advantage

Amanda Setili remembers it as a teaching moment. After a string of strong revenue growth inexplicably began to plateau, her company’s sales and marketing teams were working amid a deadlocked, awkward silence. Nothing either team did seemed to be able to revive the once robust numbers. “Diversity of thought and varying backgrounds of individuals is important. Different approaches to looking at problems and problem solving give you a wide variety of ideas and opinions for getting to yes. When everyone is aligned around your vision, mission and values, you’re pulling in the same winning direction. That’s a lot of power and a competitive advantage that’s not easily duplicated.”