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Q & A: Why Storytelling Matters

Q & A: Why Storytelling Matters

Content comes to today’s consumer – they no longer have to seek it out. Smart brands are making sure their content is being seen in natural, organic ways. Traditional advertising does not work the same way it used to. Consumers want to commune with their favorite brands, not be sold by them. Trust in advertising is at an all-time low. Trust in what your friends or family tell you remains at an all-time high.