The Engagement Economy

The Engagement Economy

The Engagement Economy refers to a new era in which competitive advantage will lie more in a brand’s ability to engage and retain customers than generate and retarget leads. In an era when consumers control when and how they engage with brands, and can switch between brands with ease, knowing how to use AI to scale personalization may be more a matter of survival than a competitive advantage, regardless of industry.  

Q&A: Define what sales will look like in 2018

Q&A: Define what sales will look like in 2018

Salesforce uses it. So do Facebook and GE. Design Thinking is the customer-centric innovation process that can transform how you sell. Creating relationships in order to sell something is shallow and will compromise your deal size. Make a genuine connection.

Smarketing

Smarketing

Enter smarketing – the new buzzword that is finally pulling together the worlds of sales and marketing. The key to the future of smarketing, like anything else, rests in the brands driving the change. That means hiring smart people who are flexible, adaptable and open to change.