Consumers are inundated with messages from businesses both online and offline today. As a result, it’s more important than ever to build emotional connections between consumers and your brand. To stand out from the crowd, learn marketing and business first and tools second.
Solomon examines how today’s postmodern revolution requires marketers to revisit the walls they’ve erected over many years—an effort he says is not an easy thing to do. When you get to the point of recharging your brand, remember that people don’t buy brands because of what they do, they buy them because of what they mean.
So, what is dark social? It’s unknown. It’s scary. If you’re not familiar with the term, “dark social” conjures images of shady individuals wading through the black market of social media buying and creating followers (bots) and cheating the social system. To measure brand sentiment, it’s all about using social media to listen to your audience. Your competitors. Your potential leads.