Q & A: Why Storytelling Matters

Q & A: Why Storytelling Matters

Content comes to today’s consumer – they no longer have to seek it out. Smart brands are making sure their content is being seen in natural, organic ways. Traditional advertising does not work the same way it used to. Consumers want to commune with their favorite brands, not be sold by them. Trust in advertising is at an all-time low. Trust in what your friends or family tell you remains at an all-time high. 

Timing Is Everything

Timing Is Everything

The key is in the timing, right? If you knew the precise time to do something, you could simplify your ability to identify and take advantage of the opportunity placed in front of you. The timing of whatever you do matters significantly to your productivity, your creativity and your overall well-being.

Why Being Curious Is So Important For Today's Brands

Why Being Curious Is So Important For Today's Brands

Curiosity may kill the cat, but it can give the marketer nine lives. That’s how Harish Bhat, author of “The Curious Marketer,” sees it. The best marketers and the most curious people are very good listeners and, most importantly, they listen without judgment.